A Creative + Content Studio for restless brands.
We’re an alternative, independent creative partner for brand owners and marketing leads who want a different approach. Operating between creative consultancy and content production, our agile, output-focused approach means less process, and more progress.
We specialise in creative strategy, creative direction and 360° production across film, stills, content and design.
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Big brand thinking without the layers. Helping brands cut through the noise, align teams around what matters and guide the work that’s worth putting into the world.
→ Creative Strategy
→ Concept Development
→ In-housing Consultancy
→ Fractional Creative Direction
→ Creative Project Management -
Ideas are only as good as their execution. We create content that captures attention, reflects the brand and delivers value long after production ends.
→ Stills, Film, Content, Music
→ Brand and Product Campaigns
→ Social, Talent and Influencer Content
→ Content Frameworks
→ Brand Asset Libraries -
Creating the work is only half the job. We design and build the assets, formats and rollout plans needed to support every channel, helping brands turn up in the world consistently, creatively and cohesively.
→ Design, Motion and Edit
→ Rollout and Delivery
→ Toolkits and guidelines.
→ Sell-in Assets and Support
→ Library Management -
Not every challenge fits neatly into a service line. We assemble the right creative and production expertise around the opportunity in front of you.
For us, it's always been about the work. Not the noise around it. Just a relentless focus on creating work worth putting into the world and doing whatever it takes to get it there.
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BEHIND THE WORK™
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Creative + Content Studio for restless brands.
→ BEHIND THE WORK™ → Creative + Content Studio for restless brands.
When to work with us.
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You’re too close to it. There are too many opinions in the room. Progress slows down. We bring in an outside perspective, clear direction and the experience to get things moving again.
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Maybe there’s no capacity. Maybe the budget sits awkwardly. Maybe it’s simply not a priority for your agency. These are often the projects that get stuck. We have exactly the right appetite for them.
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The new identity looks great. The guidelines are signed off. But nobody’s worked out the campaigns, content, social, copy or collateral. We help turn brands into something people actually experience.
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The feed’s looking a bit thin. The asset library hasn’t been updated in a while. Everyone agrees you need more content, but nobody has the time to make it. We keep things moving.
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Life’s too short for difficult working relationships. We believe good work comes from being open, honest and easy to work with. No drama. Just a team that cares about getting it right.
The studio is new; the experience behind it isn't.
Founded in the summer of 2026, we (Luke Bonner + Gemma Hartwell) made the call to take our combined experience in a new, exciting direction. CULPRITS was born.
For decades, we’ve been making creative decisions for some of the world’s most iconic and exciting brands. Hundreds of briefs. Thousands of ideas. Work seen by millions.
But now we're on a mission to provide an alternative way for brands and businesses. One that redefines what a creative partnership means and truly gets Behind The Work™.
Previous client experience includes:
